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Market research

Through comprehensive market research, Qittitut Consulting provides deep oilfield customer and market insights. We deliver custom research, conducted by industry veterans, that is specific to our clients’ growth strategies. The results produce actionable insights leading to top line revenue growth.

When should you use market research?

  • Gaining insights for a growth strategy
  • Entering a new market
  • Conducting due diligence on an acquisition or joint venture
  • Developing new brands, products or services, or repositioning existing brands
  • Assessing marketing, sales and support effectiveness
  • Determining customer perception and level of satisfaction or loyalty with product and service offerings
  • Evaluating a competitor's customer perception and level of satisfaction or loyalty to find weaknesses and to establish sales targets
  • Learning from the customer how to promote, sell and price your offering

We use market research best practices to gain the specific data you need to know. A blind survey conducted by a skillful neutral party often gives much more reliable information than you get from a sales team or from attributed research. Interactive surveying techniques can assess a wide variety of customer touchpoints before, during and after the sale or job.

Qittitut Consulting has worked with more than 120 clients globally. From sweeping market trends to detailed technical applications, we know the oilfield. We can focus on key international regions or local markets. With our veteran researchers, Qittitut brings unique value and insight into your research—creating tailored solutions that meet your specific needs.

To learn more about Qittitut Consulting's market research offering, contact Peter Hite at +1 (713) 907.7736.

  • We hired Qittitut to help us develop and implement a Customer Excellence strategy designed to measure, improve and leverage the satisfaction and loyalty of our customers—and further differentiate us in the marketplace. Their expertise in this area and their ability to quickly understand our industry and culture were invaluable to our efforts. I would highly recommend them to any company seeking to take their customers’ experience to the next level.

    Director of Customer Excellence, Gas Pipeline Company

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